Privacy Policy

Last Updated: 28/04/2025

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect any personal information you provide to us when you use our website or interact with our services.

1. Who We Are

Rooted in Love Ltd
Company No: 14923675
hello@rootedinlove.uk

We are a UK-based provider of natural sea moss and herbal products. For the purposes of data protection law, we are the “data controller” of your personal information.

2. What Information We Collect

We may collect and process the following personal data about you:

  • Identity Data – Name, username or similar identifier
  • Contact Data – Billing address, delivery address, email address, and telephone number
  • Financial Data – Payment card details (processed securely via third-party payment providers)
  • Transaction Data – Details about payments and purchases made
  • Technical Data – IP address, browser type, time zone setting, and other tech details (via cookies)
  • Marketing and Communications Data – Your preferences in receiving marketing from us

3. How We Collect Your Data

We collect data in the following ways:

  • When you purchase products from our website
  • When you sign up to our newsletter or promotions
  • When you contact us via email, phone, or social media
  • Through cookies and similar technologies when you browse our website

4. How We Use Your Data

We use your data to:

  • Process and deliver your orders
  • Communicate with you about your purchases
  • Respond to queries or requests
  • Send you marketing emails (with your consent)
  • Improve our website and customer experience
  • Comply with legal or regulatory obligations

5. Legal Basis for Processing

We rely on the following lawful bases under the UK GDPR:

  • Contract – to fulfil orders and provide services
  • Consent – for sending marketing communications
  • Legal Obligation – for tax or accounting requirements
  • Legitimate Interests – to improve our services and grow our business (not overridden by your rights)

6. Sharing Your Data

We may share your data with:

  • Service providers like payment processors, delivery couriers, and email marketing tools
  • HMRC or other authorities if required by law
  • We do not sell your data to third parties

All third parties are required to respect the security of your personal data and process it lawfully.

7. International Transfers

Some of our third-party service providers may process your data outside the UK. We ensure any such transfers comply with UK data protection law and that adequate safeguards are in place (e.g. Standard Contractual Clauses).

8. Data Security

We use appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. This includes SSL encryption and secure payment processing.

9. Data Retention

We retain your data only for as long as necessary for the purposes we collected it, including for legal, tax, and accounting purposes. Typically, we keep order records for 6 years.

10. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of incorrect or incomplete data
  • Request erasure of your data
  • Object to processing or request restriction
  • Withdraw consent at any time (for marketing)
  • Lodge a complaint with the ICO (Information Commissioner’s Office)

11. Cookies

We use cookies to enhance your browsing experience. You can control cookie preferences via your browser settings. For more details, see our [Cookie Policy].

12. Contact Us

If you have any questions about this policy or wish to exercise your rights, please contact us at:

📧 Email: hello@rootedinlove.uk

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.